Former TuneCore CEO joins to accelerate commercial and international expansion and the next phase of growth for the leading music funding platform

LOS ANGELES, Sept. 10, 2026 /PRNewswire/ — beatBread, the leading music funding platform for independent artists, labels and songwriters, today announced Andreea Gleeson has been appointed Chief Executive Officer. Gleeson, previously CEO of TuneCore, joins beatBread to accelerate commercial and international expansion and deepen partnerships across the independent music economy.

Gleeson succeeds Tracy Maddux, who was appointed as interim leader of the business following the passing of founding CEO Peter Sinclair in August 2025. Maddux will continue to support the company through this leadership transition, and both he and Gleeson have been appointed to serve on the beatBread board of directors.

beatBread was built on the belief that independent artists, labels and songwriters should be able to access the capital they need to grow without sacrificing ownership or long-term control. Too often, finding meaningful growth capital has meant accepting long-term distribution commitments, restrictive deal structures and concessions of ownership.

“What drew me to beatBread is that Peter and this team solved a real problem for independent artists: how to access growth capital without giving up ownership or control,” said Andreea Gleeson, CEO of beatBread. “They’ve built sophisticated technology and a funding model that consistently gives artists more choice. I’ve spent much of my career focused on what independent artists will need next, and access to better capital on artist-friendly terms is one of the most important opportunities ahead. I’m excited to work with this team to bring better funding solutions to more artists and independent music businesses around the world.”

Since launching in 2020, beatBread has provided more than $100 million in advances across in excess of 2000 deals with creators in 42 countries. Music represented in those deals has generated 111 billion all-time streams, including 13.6 billion from deals signed in 2025 alone. beatBread last year secured $124 million in credit and equity capital from investors including Citi, Deciens Capital, Mucker Capital, Advantage Capital and GMO, providing additional capacity to expand its global funding business. At the center of beatBread’s opportunity to scale is its proprietary chordCashAI technology, which underpins the company’s ability to assess, price and structure funding across a broad range of creators and music businesses.

“Our priority over the course of the past year has been preserving the momentum that Peter Sinclair built, and positioning the company for long-term success,” said Tracy Maddux, outgoing Interim CEO of beatBread. “Andreea brings a rare combination of deep artist credibility, operational excellence and global scaling experience, and she is exactly the right leader to take beatBread to the next level in its growth journey.”

Gleeson’s early priorities include building on its established proprietary underwriting capabilities, expanding beatBread’s presence outside the United States, deepening its distributor and label partnerships, and broadening its connection with the independent music market.

“beatBread has proven both its technology and its ability to fund artists well and at scale,” said Ishan Sachdev of Deciens Capital, a beatBread investor and board member. “That foundation creates a significant opportunity to scale the business across a much larger global market. Andreea brings the operating experience and track record of building global businesses at the intersection of technology and music to capitalize on that opportunity.”

Gleeson has built her career at the forefront of shifts in technology and consumer behavior. Before entering music, she was an early leader in retail e-commerce, helping build and scale digital businesses at Hudson’s Bay Company and Lord & Taylor. She joined TuneCore in 2015 and was appointed CEO in 2021, leading the company as it expanded its global footprint, with local operations in 17 countries, modernized its platform, grew its publishing administration business and evolved beyond distribution into artist development, including the launch of TuneCore Accelerator. A longtime advocate for independent creators and co-founder of the Music Fights Fraud Alliance, Gleeson is widely recognized for her leadership and impact on the music industry.

About beatBread
beatBread is a leading music funding platform providing artists, songwriters, independent labels, distributors and music companies with greater choice and access to flexible growth capital. Since launching in 2020, beatBread has funded more than 2,000 clients across six continents, with funding ranging from $1,000 to more than $10 million for existing catalogs as well as new and unreleased music. Powered by proprietary underwriting technology chordCashAI, beatBread offers flexible funding solutions designed to give clients greater control over ownership, deal terms, distribution and marketing. Through its Funding Network and Comparison Tool™, qualifying clients can also access and compare offers from multiple funding partners to find the solution that best fits their needs. beatBread is backed by leading institutional investors and capital partners including Citi, Deciens Capital, Mucker Capital, Advantage Capital and GMO.

For more information on beatBread, visit www.beatbread.com

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SOURCE beatBread