WMG® adds CycleBar to a growing list of franchise partners as it continues scaling hyperlocal customer acquisition programs across the country.

AUSTIN, Texas, Sept. 9, 2026 /PRNewswire/ — Walden Media Group (WMG®), a premier growth marketing agency for fast scaling businesses and brands, today announced its official designation as an approved marketing vendor for CycleBar, the 200+ location indoor cycling brand within the Extraordinary Brands portfolio. The partnership brings WMG®’s localized performance marketing framework to CycleBar franchisees nationwide, driving rider acquisition and membership growth at the studio level.

CycleBar has built its brand around a distinct in-studio experience, from its CycleBeats curated music platform to CycleStats, the proprietary post ride performance tracking system that reports six key fitness metrics to every rider. WMG®’s role is to make sure that experience translates into new riders walking through the door. Through this strategic alignment, WMG® works directly with individual studio owners to implement tailored acquisition funnels, precision digital media strategies, and hyperlocal campaigns designed to fill bikes and scale membership revenue one studio at a time.

“CycleBar has already done the hard part. They built a brand people love and a data driven experience that keeps riders coming back,” said Zachariah Walden, Founder and CEO of Walden Media Group. “Our job is to make sure that story reaches the right person, in the right neighborhood, at the exact moment they are ready to book their first ride. That is where hyperlocal marketing and real performance data meet, and it is where we believe the next era of franchise growth gets won.”

Parallel to expanding its franchise footprint, WMG® is actively scaling agency operations and investing strategic capital to fuel development of its proprietary advertising technology stack. This growth directly funds next generation AI booking integrations, real time attribution modeling, and automated campaign infrastructure built specifically for multiple location operators. By replacing legacy marketing agency tactics with high velocity, technology enabled media systems, WMG® ensures local studio owners can engage and convert prospective riders at modern consumer speed.

By bridging enterprise level technology with studio level execution, WMG® reinforces its commitment to driving stronger unit economics for franchisors and franchisees alike. The addition of CycleBar strengthens WMG®’s rapidly expanding roster of national franchise brands.

About Walden Media Group:

Walden Media Group is a growth marketing agency built for scale. WMG® helps franchise, enterprise, and international brands grow faster in every market they operate in, through specialized Brand, Go To Market, Advertising, Design, and Technology services. 

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SOURCE Walden Media Group