The Brooks Group Launches BrooksUP 2.0 with AI-Powered Sales Coaching

Leading sales training provider announces AI avatar roleplay to improve sales skills practice and reinforcement

GREENSBORO, NC, UNITED STATES, September 9, 2026 /EINPresswire.com/ — The Brooks Group, a leading sales training and development company, announced the launch of BrooksUP™ 2.0. The enhanced sales coaching and reinforcement platform offers real-time AI avatar roleplay, AI-powered search, and a streamlined experience to deliver immediate value for sales coaches and sellers. The redesigned platform helps organizations reinforce learning beyond the classroom through structured practice, coaching, and ongoing skill development.

“AI-powered tools such as BrooksUP are an essential part of the learning process when used alongside sales manager coaching. They help build more confident salespeople and give sales leaders insights they can use to improve performance,” said Will Brooks, CEO of The Brooks Group.

BrooksUP™ sales coaching and reinforcement platform is designed to strengthen sales professionals’ skills, reinforce sales training concepts, and improve performance efficiently. BrooksUP™ allows sales teams to increase coaching frequency and effectiveness by equipping sales coaches with targeted, personalized insights.

What’s New in BrooksUP 2.0

Real-Time AI Avatar Roleplay
– Sellers can engage in real-time conversations with a lifelike, animated AI avatar that speaks, moves, and responds dynamically during the interaction, providing immediate feedback, coaching, and scoring to improve sales conversations.

Simpler Reinforcement Journey
– Modules align with the Brooks Talent Index^® assessment and The Brooks Group’s flagship IMPACT Selling^® process, making it easier to coach to specific reinforcement topics.
– Streamlined reinforcement journey provides easy navigation, practical content, and immediate value for sellers.

New Three-Part Structure
Each module now follows the same three-part learning flow:
– Refresh: Short, focused microlearning content that reinforces key concepts
– Quiz: Five application-focused questions designed to test understanding, not just recall
– Practice: Real-time AI avatar-powered roleplay conversations allow sellers to practice realistic sales interactions with a lifelike, animated avatar and receive immediate, detailed feedback.
– Final Assessment: A cumulative assessment measures knowledge retention across all reinforcement modules.

AI-Powered Search
– BrooksUP 2.0’s new AI-powered Search allows sellers to search a library of learning resources (videos, microlearning, podcasts, job aids) and quickly find exactly what they need.
– Sales managers and coaches can prescribe specific content to support a seller’s development.

Increased Engagement
BrooksUP 2.0 is designed to improve engagement throughout the reinforcement journey.
– The new platform emphasizes score improvement, leaderboard standings, and friendly competition to encourage continued practice and skill development.
– Progress bars throughout the platform help sellers track completion and stay engaged.
– Sellers earn an IMPACT Selling^® Reinforcement Badge upon completion.
– Top performers within each cohort are recognized for their achievements.

For more information about BrooksUP 2.0, visit https://brooksgroup.com/solutions/sales-training-reinforcement/

About The Brooks Group
Put your team on the path to trusted advisor. The Brooks Group is the leading sales training and development company empowering sales professionals to build profitable customer relationships. We believe salespeople excel when they use a consultative approach that puts customer needs first. Notable clients include Airbus, Avita Medical, Bobcat, Hitachi Energy, Mack Trucks and Volvo Trucks, SANY Americas, and United States Air Force. Learn more about our suite of sales training and development programs at brooksgroup.com.

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Virginia Hall
The Brooks Group
+ +1 617-642-9049
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