HomeWell Franchising LLC, the franchisor of national non-medical in-home care provider HomeWell Care Services®, continued its record-setting momentum through the first half of 2026, surpassing last year’s franchise development pace across numerous key growth metrics.

Q1 and Q2 Growth Highlights (YTD)

  • 26 new owners signed, surpassing the record-breaking pace set in 2025

  • 17 new agency openings through Q2, matching last year’s record mid-year total

  • Total of 30 new territories awarded, including 4 through expansions

  • $88.4 million in system revenue through Q1 and Q2 alone, an increase of approximately 12.4% year over year

HomeWell also expanded its geographic footprint through new franchise signings in Hawaii and Idaho, extending the brand’s reach into two additional states.

“The results we’re seeing from the first half of the year reflect continued demand for quality home care and the overall health of our franchise network,” said Casey McCleskey, Chief Financial Officer of HomeWell Franchising. “Just as importantly, we’re continuing to invest back into the system through technology, partnerships, and owner resources that strengthen our agencies over the long term.”

With the second half of 2026 now underway, HomeWell remains focused on equipping agencies with the practical resources they need to differentiate themselves, strengthen referral relationships, and better serve local families.

“Our role as a franchisor is to give our owners what they need at every stage of ownership,” said Crystal Franz, CEO of HomeWell Franchising. “The momentum we’ve built through the first two quarters of 2026 is a testament to the incredible work our franchise owners are doing in communities across the country. We’ll continue building on that momentum by providing the support they need to operate more efficiently. When our owners succeed, more families benefit from the compassionate, high-quality care that defines their agencies and our brand.”

Investing in the Tools Behind Sustained Growth

Earlier this summer, HomeWell launched Flex Studio, an enhancement to its marketing platform that enables agencies to quickly customize professionally designed marketing materials while maintaining brand consistency across the system. Flex Studio gives agencies greater flexibility to localize marketing pieces using HomeWell-approved templates, branding, and creative assets. Owners can now respond more promptly to opportunities in their local markets while reducing the time required to develop materials.

In late July, HomeWell also launched its exclusive strategic partnership with Trella Health, providing franchise owners with access to healthcare market intelligence as part of the company’s continued investment in owner success. Trella helps agencies identify referral opportunities, better understand provider relationships, and strengthen outreach across the care continuum. By giving HomeWell locations deeper visibility into their local healthcare markets, the platform supports more informed business development strategies and fosters stronger relationships with hospitals, skilled nursing facilities, physicians, home health providers, and other healthcare organizations.

Related: HomeWell Franchising Announces Exclusive Strategic Partnership with Trella Health

“Our goal is to equip franchise owners with more than just standard support—we want to provide them with meaningful advantages that help them grow in their local markets,” said Michelle Cone, Senior Vice President of Industry Engagement. “Whether it’s giving owners greater capabilities in meeting their local marketing needs through Flex Studio or helping them build more intentional, community-focused healthcare relationships with Trella Health, these investments reinforce our commitment to providing franchisees with innovative resources that enable long-term sustainability.”

With continued franchise development momentum, new operational resources, and a growing marketing toolkit for its owners, HomeWell enters the second half of 2026 well-positioned to build on its strongest year in company history while increasing access to trusted in-home care across the country.

About HomeWell Franchising:

HomeWell Care Services®, franchised by HomeWell Franchising LLC, provides personal care, companionship, and homemaker services for seniors and other homebound individuals, so they can remain safely in the comfort of wherever they call home. HomeWell is committed to helping people live life more fully and offers special programs for fall prevention, post-medical care, and life enrichment. For more information, visit HomeWell Care Services.

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